How to Market Your Weekend Park Yoga Classes Effectively
Hey Changemakers!
Spring is one of my favorite times of the year — the energy shifts, families are outdoors again, and parks are filled with laughter, movement, and sunshine. It’s also the perfect time to launch your Weekend Park Yoga Classes and connect with your community in the most authentic way — through play, movement, and mindfulness.
Over the years, I’ve learned a few tried-and-true ways to make these outdoor classes sell out (and feel magical in the process). Whether you’re running a Little Yogis family yoga series or a Busy Minds Ed. movement class, here’s exactly how to set yourself up for success this spring!
🗓 Step 1: Set Up Your Class on Mainstreet
First things first — get your class listed on Mainstreet. This is where families will discover you, read your description, and sign up right away.
💡 Tips for setting up your listing:
Choose an inviting title like “Family Yoga in the Park – Saturdays at Riverside Green!”
Add a bright, happy photo (kids outdoors = instant attention).
Keep your class description short and benefit-driven — parents want to know what their kids will gain from attending.
Double-check your location pin and dates.
Share your Mainstreet link in every post, story, and email! and add it to your link in bio.
📍 Step 2: Choose the Right Park & Time
Make it stand out
Your park location can make or break your class.
Your park location can make or break your class.
✅ Look for parks that are:
Family-friendly with bathrooms, playgrounds, and parking.
Flat grassy areas (perfect for yoga dots).
Partially shaded — parents love this.
Approved by your city (check if you need a simple permit).
🕘 Timing tip: Saturday or Sunday mornings between 9–11 AM are ideal — it’s before nap time, before the day gets too hot, and right when families are looking for something active to do together.
📣 Step 3: Market Daily on Social Media
Here’s the truth — people need to see your post multiple times before they register. Consistency is everything.
🌈 Try to post something every day in the weeks leading up to your classes. Rotate between:
A cute outdoor yoga photo or video (bonus if kids are laughing or balancing!).
A parent testimonial.
A countdown: “3 spots left for Family Yoga this Saturday!”
A behind-the-scenes setup photo (showing your branded gear looks so professional).
A short video of you inviting families to join — talk to the camera like you’re chatting with a friend.
Use hashtags like #BusyMindsEd #LittleYogisAcademy #FamilyYoga #OutdoorYoga #KidsYoga to reach local families.
👩👩👧👦 Step 4: Tap Into Local Mom Groups
Facebook mom groups are gold when it comes to filling your outdoor classes.
Join local groups like [Your City] Moms or [Your Town] Parents and post once a week leading up to your class. Keep your message friendly and conversational — not “salesy.”
Example:
“Hi parents! I’m Michelle, the founder of Little Yogis Academy. We’re running outdoor Family Yoga in the Park this spring — a fun, mindful way for kids to move and connect. Ages 2–10 welcome! Here’s the link to register ❤️”
You’ll be surprised how many parents tag friends or share your post!
📧 Step 5: Use Email & Flyers to Spread the Word
If you’ve been running programs for a while, email your existing families and let them know outdoor classes are back! Add a few fun photos and your Mainstreet link.
And don’t underestimate print marketing — bright, eye-catching flyers at coffee shops, libraries, and rec centers go a long way.
💪 Step 6: Invest in Branded Materials That Turn Heads
This one is a game changer. 🌟
Make it stand out
When you’re teaching outdoors, visibility is everything. Parents walking by should instantly recognize your setup and feel drawn to check it out.
When you’re teaching outdoors, visibility is everything. Parents walking by should instantly recognize your setup and feel drawn to check it out.
✨ Our branded marketing materials make this easy:
Tear drop flags to catch attention from across the park.
A-frame signs to display your class info or QR code to register.
Branded tablecloths and banners for that professional, photo-ready setup.
Your brand is your business — and having cohesive, professional signage not only looks amazing, it builds trust and helps families remember you.
👉 Visit the Busy Minds Ed. Shop to order your branded materials today — we’ll even customize them with your location name and Instagram handle!
🌞 Step 7: Deliver a “Wow” Experience
Once families arrive, make sure their first impression is unforgettable:
Play music.
Smile and greet everyone by name.
Use your branded mats or yoga circles (they look so good on camera!).
Keep it playful, fun, and inclusive.
Take a few photos (with permission) for next week’s marketing posts.
Final Thoughts
Weekend Park Yoga is one of my favorite parts of spring — it brings your community together, spreads mindfulness outdoors, and creates those “this is why I do this” moments.
Remember: consistency, visibility, and authenticity are your best marketing tools. Combine those with a beautiful branded setup and you’ll create a truly memorable experience for families.
Now go out there, find your perfect park, and let your brand shine!